legal

Do I need to disclose that art is AI-generated?

Disclosure requirements depend on context and jurisdiction.

Where disclosure is typically required:

  • Art competitions with AI restrictions
  • Client work where creation method matters
  • Stock photo submissions
  • Academic or educational contexts
  • Advertising in some jurisdictions

Where disclosure may not be required:

  • Personal social media posts
  • General commercial use (varies by platform)
  • Editorial illustration (varies by publication)
  • Fine art sales (ethical debate ongoing)

Platform requirements:

  • Adobe Stock: Must label AI content
  • Getty Images: AI content not accepted
  • Shutterstock: AI content allowed with disclosure
  • ArtStation: Labeling encouraged

Best practices:

  • When in doubt, disclose
  • Be honest with clients about your process
  • Follow platform-specific guidelines
  • Consider ethical implications beyond legal requirements
  • Keep documentation of AI involvement

Many artists choose to disclose even when not required, building trust and transparency with their audience.